The EU has introduced a new directive concerning customer privacy & the internet. The EU e-Privacy Directive came into being in the UK on May 26th 2012. It is sometimes referred to as the ‘EU Cookie Law’. It has been introduced so that websites using so called ‘targeting/advertising’ cookies must obtain explicit consent from the user before deploying them. Presently, many sites use these cookies without the visitors knowledge. However, we do not use such cookies here at The Seaside Company.

The Seaside Company & Cookies.

Cookies are tiny text files stored on your computer when you visit certain web pages. Please note that cookies cannot harm your computer. We use cookies that have the sole purpose of making the website work. They will always be first party, and for the most part session cookies. They are solely to enable site navigation, like maintaining a persistent user session across pages and to keep track of what you have in your shopping basket. Without them you will not be able to order any of our products from the website. Our cookies don't store sensitive information such as your name, address or payment details. As such they are cookies that we believe fall under the 'strictly necessary' exemption for consent in the regulations.

The only other cookies used on our website are for ‘analytics’ purposes and sometimes referred to as ‘performance cookies’. They comprise Google analytics and pay-per-click’ information and only store anonymous data. These help us assess the performance of our website and tell us how a visitor accessed our site, how many pages they visited and whether they purchased a product. This helps us (and no-one else) to evaluate search engines, referral sites, etc. They do not record personal information and they are certainly not made available to third parties for their own marketing use.

Unlike many online sites we do not participate in programs such as affiliate marketing and multi-site target advertising whereby third parties are allowed to create cookies to track behavourial activity on our site. In fact, we do not share any of your personal details with any third parties.

However, if you'd still prefer to restrict, block or delete cookies from or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

Welcome to our unique online beach store. Here you will find the best selection of quality beach products in the UK. Our range includes large beach towels, folding beach chairs, UV beach tents, UV beach umbrellas, cotton windbreaks, inflatables and so much more. We stock selected brands from all over the world and even offer our own bespoke products. Whether you want products for family fun or sun protection, we aim to offer you a great selection of products backed up by excellent knowledge and customer service.

With an extensive range of unique and quality products for the beach, The Seaside Company is dedicated to making your holiday one to enjoy. Shop here for luxury beach towels, practical beach bags, easy-up UV beach tents, fold-up beach chairs and travel sun parasols. If you love the beach then you'll love us!